You have paying users, but growth stalled?
I'll find what's capping it and fix it.
Bring me in as your fractional Head of Product Marketing. I find what's capping growth, whether it's positioning, an acquisition channel, activation, pricing, or the sales motion. Then I fix it as a senior PMM leader, but without the full-time bet.
Raymond TCS I plug in where your team needs me, starting with growth.
Most teams bring me in to own their growth strategy, then pull in for positioning or go-to-market when the work calls for it.
Growth strategy
The core of most engagements. A channel mix sized to your stage and run as experiments, so spend follows what's working.
Paid acquisition
Channel-level CAC, creative testing, and spend that maps to qualified pipeline.
Organic and SEO
Content and search that compounds, built on the sharpened positioning.
Lifecycle and retention
Onboarding, activation, and churn work, the stages that quietly cap growth.
Experimentation
A test cadence across the funnel, so the channel mix stays healthy.
need other services?
Positioning and messaging audit
When the market moved and your story stayed put. Repositioning to stay relevant, with the proof stack built underneath it.
Go-to-market (GTM) strategy
When your sharpened story needs to reach buyers. Segmentation, ICP, sales enablement, launch playbooks, pricing and packaging.
From first call to shipped fix, here's how it goes.
No open-ended retainer, no decks. We find the constraint, agree on the first fix, and I do the work as part of your team.
Week 1 to 2
Find the constraint
I understand the company, users, and the growth funnel. You get a report on what's actually capping growth, whether that's positioning, an acquisition channel, activation, pricing, or the sales motion.
Week 3 onward
Ship the fix
We agree on the first move and I build it. Messaging, landing pages, lifecycle, enablement, whatever the fix needs. Two to three working sessions a week, execution in between.
Ongoing
Scale the growth
I stay close as your fractional head of PMM, month to month. When the work's done, we stop.
12+ years, and the numbers to prove it.
Across Fi Money, Practo, MakeMyTrip, and Raymond. Every number here is from real work.
Annual revenue generated
From a structured experimentation program across savings, lending and investment products at a Series C neobank.
on incremental spend
Overhauled paid acquisition. Channel mix, targeting, spend efficiency. Turned a loss-making channel profitable in four months and scaled it to the best contribution-margin run on record, for Series E healthtech startup.
Qualified conversion lift
After repositioning a salary product with persona battlecards, objection-handling, and maturity-based messaging for CHROs and founders.
To market, 0-to-1
A new category launched from scratch: a city pilot, then a national rollout.
Also on record
40% fewer uninstalls and 15% higher stickiness from an in-app lifecycle feature, for traveltech startup
2× quarterly SQL targets through integrated demand gen across LinkedIn, Google, and Meta
30% faster time-to-market on new launch playbooks
Top 100 Product Marketing Influencer globally
Product Marketing Alliance, 2025
Master of Margin Award
For the strongest contribution-margin quarter on record, at Practo
Spot Award, twice over
For AI-native lifecycle workflows adopted as the org standard, at Fi Money.
What people say after working with me.
We'd blamed the product funnel for two quarters. Divya found the real problem in one week and fixed the messaging herself. Activation moved within a month.
Her ability to coordinate cross-functional teams, meet tight deadlines, and keep multiple stakeholders aligned made her an exceptional colleague. I was always impressed with how she managed complex projects and her knack for problem solving.
What stood out most was her relentless drive to experiment and innovate, particularly in lowering CAC across new and existing channels. Her ability to translate complex data into actionable strategies was invaluable to our team.
20 minutes. You'll leave with a clear first move.
I help post-PMF founders find why growth stalled, and fix it.
I've spent twelve-plus years in product marketing and growth, with an MBA from MICA, Ahmedabad and stints at Fi Money (Series C neobank, Associate Director), Practo (Senior PMM, India and APAC), MakeMyTrip, Raymond, and TCS. I've seen the pattern repeating. The product is good, the market moved, the story never caught up. That gap is where I come in.
I take only three clients a month. Rest assured, you get undivided attention from me.
Is this the right fit?
Fractional isn't right for every team. Here's where I add the most, and where I'd tell you so up front.
A fit if
- ✓You're post-PMF with paying users and growth has stalled. You need senior PMM judgment now, not a three-month hire.
- ✓The work is real but not yet a full-time role. You'd rather have focused senior time than a full-time junior.
- ✓You're entering a new market or launching a major product and need experienced hands for a defined stretch.
- ✓You have a junior marketer who needs senior direction more than another headcount.
Not a fit if
- ✗You're pre-PMF and still pivoting weekly. You should stay close to positioning yourself for now.
- ✗You want full-time output at a fraction of the cost.
- ✗Your team won't let an outside voice change anything.
Start with the free Growth Audit.
Answer a few quick questions about how your company runs today. Nothing confidential, no data. Get your personalized Growth Audit, scoring each stage and naming exactly where you're losing users.
What's in your report
- ✓Each funnel stage rated.
- ✓Your biggest drop-off named, with a real diagnostic read on it.
- ✓The likely root cause beneath the symptom.
- ✓One concrete first move to fix it, plus the second-priority drop-off to watch.
Just 3 minutes
Find what's capping your growth, and start scaling again.
A 20-minute call. Tell me what's stalled, and you'll leave with a clear first move, whether or not we work together.