Unlock the next growth stage.
I work with founders and teams who have users, traction, and ambition but aren't growing fast enough. Sometimes the fix is sharper positioning, better activation, a tighter GTM, or a stronger launch. I start with the growth problem, then work backward to what will move it.
Raymond TCS I fix what's holding your business back.
Most teams bring me in to own their growth strategy, then pull in for positioning or go-to-market when the work calls for it.
Growth strategy
The core of most engagements. A channel mix matches your stage, then test it until we know what's working.
Paid acquisition
Channel-level CAC, creative testing, and spend that maps to qualified pipeline.
Organic and SEO
Content and search that compounds, built on the sharpened positioning.
Lifecycle and retention
Onboarding, activation, and churn work, the stages that quietly cap growth.
Experimentation
A test cadence across the funnel, so the channel mix stays healthy.
need other services?
Positioning and messaging audit
I uncover where your messaging breaks, why buyers aren't converting, and rebuild positioning around what actually wins deals.
Go-to-market (GTM) strategy
Launch with a GTM strategy that sales can actually execute, from ICP to pricing, messaging and enablement.
From first call to shipped fix, here's how it goes.
I keep it simple: diagnose the constraint, align on the right fix, and move fast on execution. You get practical recommendations, not a long deck that sits unused.
Step 1
Discovery & Audit
We align on your goals and uncover the hidden friction points in your funnel.
Step 2
Strategy & Execution
I design and implement targeted go-to-market interventions to unblock growth.
Step 3
Measurement & Scale
We track the data, optimize the outcomes, and hand off a scalable system to your team.
12+ years of experience, backed by the numbers.
Across Fi Money, Practo, MakeMyTrip, and Raymond. Every number here is from real work.
Annual revenue
Generated through experimentation programs across lending, investments and savings at a Series C neobank.
on incremental spend
Overhauled paid acquisition. Channel mix, targeting, spend efficiency. Turned a loss-making channel profitable in four months and scaled it to the best contribution-margin run on record, for Series E healthtech startup.
Qualified conversion lift
After repositioning a salary product with persona battlecards, objection-handling, and maturity-based messaging for CHROs and founders.
To market, 0-to-1
A new category launched from scratch: a city pilot, then a national rollout.
Also on record
40% fewer uninstalls and 15% higher stickiness from an in-app lifecycle feature, for traveltech startup
2× quarterly SQL targets through integrated demand gen across LinkedIn, Google, and Meta
30% faster time-to-market on new launch playbooks
Top 100 Product Marketing Influencer globally
Product Marketing Alliance, 2025
Master of Margin Award
For the strongest contribution-margin quarter on record, at Practo
Spot Award, twice over
For AI-native lifecycle workflows adopted as the org standard, at Fi Money.
What people say after working with me.
We'd blamed the product funnel for two quarters. Divya found the real problem in one week and fixed the messaging herself. Activation moved within a month.
Her ability to coordinate cross-functional teams, meet tight deadlines, and keep multiple stakeholders aligned made her an exceptional colleague. I was always impressed with how she managed complex projects and her knack for problem solving.
What stood out most was her relentless drive to experiment and innovate, particularly in lowering CAC across new and existing channels. Her ability to translate complex data into actionable strategies was invaluable to our team.
20 minutes. You'll leave with a clear first move.
I help post-PMF founders engineer scalable growth.
I've spent twelve-plus years in product marketing and growth, with an MBA from MICA, Ahmedabad and stints at Fi Money (Series C neobank, Associate Director), Practo (Senior PMM, India and APAC), MakeMyTrip, Raymond, and TCS. I've seen the pattern repeating. As a recognized Top 100 Product Marketer, I specialize in identifying the friction in your funnel and building the go-to-market strategies needed to scale.
I take only three clients a month. Rest assured, you get undivided attention from me.
Is this the right fit?
Fractional isn't right for every team. Here's where I add the most, and where I'd tell you so up front.
A fit if
- ✓You have users, but growth has slowed.
- ✓The work is real, but doesn't need a full-time hire yet.
- ✓You're entering a new market or launching, and need senior hands.
- ✓You have a junior marketer who needs senior direction.
Not a fit if
- ✗You're pre-PMF and still pivoting weekly.
- ✗You want a full-time employee, not fractional support.
- ✗You're looking for generic advice instead of a clear diagnosis.
Start with a free Growth Audit.
If you're not sure what's holding growth back, I'll help you spot the likely constraint and point to the highest-impact next step. It's a simple starting point for teams that want clarity before they commit to anything bigger.
What's in your report
- ✓Each funnel stage rated.
- ✓Your biggest drop-off named, with a real diagnostic read on it.
- ✓The likely root cause beneath the symptom.
- ✓One concrete first move to fix it, plus the second-priority drop-off to watch.
Just 3 minutes
Find what's capping your growth, and start scaling again.
A 20-minute call. Tell me what's stalled, and you'll leave with a clear first move, whether or not we work together.